The Startup Owner's Manual Strategy Guide by Steve Blank

Description

Welcome to the first e-book in the three-part Startup Owner's Manual e-book series. Besides this strategy guide the other two books include the web/mobile channel guide and the physical channel guide.

The Startup Owner's Manual Strategy Guide provides an overview of the powerful, tested and proven Customer Development process startups use to optimize their chances for success.

This book tells you
* how the Customer Development process works
* why startups are not smaller versions of large companies
* how startups search for a truly great business model long before they start selling or executing their plans
* the basic Customer Development building blocks

The other two e-books provide detailed, step-by-step instructions for putting Customer Development into practice to build a successful company are detailed in the next two books: The Startup Owner's Manual for Physical Startups and The Startup Owner's Manual for Web/Mobile Startups. These “how to” books act just like an “owner's manual” for a complex piece of equipment–your startup!