Jamming: The Art and Discipline of Business Creativity by John J. Kao

Description

A detailed introduction to the field of corporate creativity analyzes the vocabulary and grammar of creativity, explaining how to develop an environment to nurture creativity, how to stimulate it, and how to use it to enhance a company. 75,000 first printing. $50,000 ad/promo. Tour.

Editorial Review

What value does your company put on creativity? It's not just media and high-tech companies that have to invest in the creative minds of their employees: every organization must make creativity a top priority in order to last beyond the next reporting period. In Jamming, John Kao shows how high-performance companies have learned the lessons of creativity to leap ahead of obsolete competitors. They have learned to make creativity tangible and actionable, they practice a new managerial mindset, and they have learned to leverage information technology to enhance creative collaboration. From clearing the obstacles to organizational creativity to conducting a “creativity audit” that assesses the current value of your company's creativity, Jamming shows business leaders, managers, and entrepreneurs how to take their companies to an entirely new level of success and growth by fostering an environment that will anticipate tomorrow's needs.